Choice AI, a media intelligence platform under the PSI portfolio, is on a mission to revolutionize how individuals engage with content in the digital age. In an entertainment landscape saturated with a vast array of choices, Choice AI provides a powerful solution for users seeking to take control of their viewing experience. With the help of artificial intelligence, Choice AI allows users to filter out unwanted or unsuitable content, offering personalized recommendations that align with their values and preferences.

As the volume of content on various platforms grows exponentially, audiences often face the challenge of navigating through material that may not suit their tastes or sensibilities. Choice AI tackles this head-on by offering advanced content filtering tools that enable users to curate their media experience, ensuring that their time spent watching is enjoyable and aligned with their values. Beyond just filtering, customized recommendations from the platform ensure that users can easily discover shows, movies, and videos that resonate with their preferences, creating a seamless and tailored content journey.

In addition to content control, Choice AI provides insightful analytics, enabling users to better understand their viewing habits and make informed decisions about what they consume. This not only empowers individuals but also creates a safer, family-friendly media environment that gives parents control over what their children are exposed to. Choice AI’s commitment to transforming media consumption reflects a forward-thinking approach to providing a more personalized, enjoyable, and secure viewing experience for everyone.

Choice AI's innovative approach has led to rapid growth and adoption across various platforms. Choice is now compatible with major OTT platforms like Zee5, Hotstar, Shemaroo, MX Player, SonyLIV, Jio Cinema, Amazon Prime, and YouTube, bringing its groundbreaking technology to millions of users. The platform's capabilities are continuously expanding beyond browsers, with integration into smart devices like TVs, set-top boxes, and mobile devices, ensuring seamless usability across all mediums.

The platform's recognition and industry validation are further underscored by its selection for the MediaTech Acceleration Program by IIML EIC and StartupIndia, as well as being part of the Microsoft for Startups Founders Hub. Choice AI is also actively engaging with regulatory bodies, including the Central Board of Film Certification (CBFC) and various ministries, in discussions to promote self-moderation of content, empowering users to take control of what they consume without external impositions.

Choice AI is not just a tool for media control; it’s a pioneering step toward a future where content consumption is a conscious, enjoyable, and safe experience. As part of the PSI portfolio, Choice AI continues to break boundaries in media intelligence, reshaping the way we interact with entertainment in an increasingly digital world.

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